I’ve successfully led worship for about 27 years and also played my electric guitar in worship bands for about half that period, yet in recent years I’ve become increasingly uncomfortable about worship as a commodity, a brand to copy or a prescription to go through.

I agree that the Marketing of God makes Him seem less real.

Though I think the logistics and practical things (such as good sound mixing, projection, practices) are important and necessary ..I find keeping it simple seems to work.

On reflection maybe the “modern generation” has never had the chance to encounter simplicity sans hype and branding.